Illuminated and non-illuminated channel letters are the most commonly used signage for retail spaces. Illuminated channel letters are highly effective at night, lighting up your brand or marketing message. They attract attention and give small businesses the visibility they need to stand out among large box stores and franchises. Channel letter signs are a superior signage choice for many applications. Each set of channel letters has an individual structure and separate illumination, resulting in a professional and highly visible signage presentation.