Every elements product is sourced on fair trade terms from member farmers of Fair Trade Alliance Kerala. The farmers are assured a fair price, which enable them to initiate activities that promote biodiversity, food security and Gender justice.
Organically grown Fairly traded
Sourced from Fair Trade Alliance Kerala
Established in 1999, elements is a Kerala based pioneer in mainstreaming the production and marketing of organic produce in India. It opened India’s first full fledged organic store in Kozhikode in 1999. Its two organic stores continue to be flagship entities in the state for its insistence on traceable farm origins, small farmer focus and adherence to fair trading practices. Elements is the founder promoter and trading partner of Fair Trade Alliance Kerala, a small farmer collective of 5000 organic farmers engaged in responsible soil stewardship in the Western Ghats region of India. Elements business focus centres around the promotion of a solidarity economy that engenders sensitive production and responsible consumption.
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