Jiva is the imaginary colour of our souls – dense, dramatic, and throbbing with life. In Hinduism and Jainism,jiva is the immortal essence or life force that never perishes. It is reborn with the human body until it attains moksha or salvation. Jiva is a red that tells the ancient story of our philosophical texts. Wear it with a modern twist, be a living enigma.

Our lipstick is designed to be as hardworking as you. You juggle, you multitask & make time for everything important with a smile.You deserve a lipstick that’s as untiring as you!