Backpacks

Brands carry out various activities to acquire new customers and engage existing customers. They run various schemes to up sell and cross sell to customers. Brands also put efforts to regain the confidence of an unhappy or lost customer. Customer’s loyalty matters a lot in today’s highly fragmented markets and gift incentives are an efficient way to sustain and promote customer loyalty via innovative schemes. A well-intentioned and structured loyalty program to retain existing customers can be far more profitable than an attempt to acquire a new customer.