Aroma Agarbatti

The product came from the stable of the ‘Mysore Products and General Trading Company (MP>C)’, which was founded by philanthropist and entrepreneur N Ranga Rao in the State of Mysore (now Mysuru), in 1948. The founder initially invested in units to manufacture soap nut powder (shikakai) and hair oil; he also procured agarbattis (joss, incense or prayer sticks) and resold them after packaging and branding them.Very soon, he zeroed in on the light-weight agarbattis as the best product to manufacture and proceeded to learn all he could about the business from books, people in the perfumery business, and other sources. The brand name ‘Cycle’ was supposedly chosen for easy recognition and recall, as it was pronounced and understood the same way in all Indian languages. The brand is today known as ‘Cycle Pure Agarbattis’.