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The business leader must be honest and honorable for the company to succeed. Part of this is to assure that the company displays good character in dealing with its customers. An honorable business will gain respect and loyalty from its customers. An honorable business leader will gain respect from customers and loyalty from workers. Every effort should be made to maintain honorable traits. Questions you may have include: What does having character mean? What are the benefits to a businessperson? How does a business show character? This lesson will answer those questions.