A web banner ad usually appears in one of four locations on a website: As a horizontal banner across the top of a website’s web page, as a horizontal banner across the bottom of a website’s web page, as a vertical banner on the right sidebar of a website’s web page, or as a vertical banner on the left sidebar of a website’s web page. Ideally, banner ads are usually placed on the homepage of the website. However, placing the banner ad on the other pages (besides the homepage) on a website is often less expensive than the former placement. Likewise, the placement of the banner ad, horizontally, at the top of a web page is ideal – and it is also more expensive than banner ads placed on the right, left, or bottom of a web page.

A web banner ad usually appears in one of four locations on a website: As a horizontal banner across the top of a website’s web page, as a horizontal banner across the bottom of a website’s web page, as a vertical banner on the right sidebar of a website’s web page, or as a vertical banner on the left sidebar of a website’s web page. Ideally, banner ads are usually placed on the homepage of the website. However, placing the banner ad on the other pages (besides the homepage) on a website is often less expensive than the former placement. Likewise, the placement of the banner ad, horizontally, at the top of a web page is ideal – and it is also more expensive than banner ads placed on the right, left, or bottom of a web page.