Brand : “protocel he” “protocel he” brand hec is a kind of tasteless, odorless and non-toxic white to yellowish particular powder. It is nonionic cellulose ether. Hec has functions of thickening, binding, emulsifying, dispersing, stabilizing and water-maintaining. It is easily dissolved in cold and hot water, resulting in solution with a wide range of viscosity, thin film and protective colloid. Its water-retaining capacity is twice as mc. It has good flow regulation. “protocel he” is the most commonly used thickener in latex painting. In addition to thickening to the latex paint, it has functions of emulsifying, dispersing, stabilizing and water-retaining. It is characterized by the significant thickening effect, excellent color display, film forming and storage stability. Hec is nonionic cellulose ether which can be used in a wide range of ph values. It has good compatability with other material, such as pigment, auxiliaries, fillers and salts, good workability and leveling performance. It is not easy to drip, sag or spatter. different viscosity grades are available to suit the various formulation. Hec : 30000pc hec : 100000pc. Its has following benefits. • easy dissolution • excellent stability • better body formation of finish product. • bio stable • various viscosity grades available. Packing : 25kg imported paper bag with inner liner.