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Patparganj, Delhi

We offer PRINCIPLES OF MARKETING By KAPOOR NEERU.Marketing is an essential business activity therefore it is necessary for students to understand its basic concepts and strategies. The book has been written with the objective of providing students with the latest information on various marketing strategies in an organised and simplified format. Besides discussing fundamental concepts, the book also explains various emerging issues in marketing such as customer relationship marketing, rural marketing, direct marketing, green marketing and marketing of services. The subject matter has been presented in a simple and lucid manner. The text, supported with a variety of illustrations and diagrams, enables students to understand and grasp concepts easily. Each chapter begins with the learning objectives to provide a birds eye view of the content. At the chapter-end, a summary is provided in bullet points to help students conceptualise and recapitulate the chapter quickly. Various objective and subjective type questions are provided to help students to test their knowledge and understanding of the topics before moving on to the next concept. Inclusion of case studies and examples of corporate sector provide a practical orientation to the text and help students to understand concepts in context of real-world situation. Audience The book is positioned for the undergraduate students of commerce, arts and management. However, it can also be recommended to postgraduate students of commerce (M.Com.) and management (MBA and other PG Diploma courses).Companion Website: http:phindia.comneerukapoorREAD MORE

We offer textbook of field crops by joshi mukund. The book is divided into two parts, kharif crops and rabi crops, covering as many as 48 crops. It contains the latest, authoritative and readily usable information about the cultivation techniques, varieties, nutrientwaterweed management along with specific climaticsoil requirements of all the crops. It is essentially a teaching and study material as it is written conforming to icar syllabus, strictly considering the limitations of the students and the teachers. Information on each crop is chosen in such a way that it is readily understandable by the undergraduate students and can be explained by the teachers in 22 weeks of a semester. Unnecessary detailing and research information has been avoided. photographic illustrations of the crops are given to enable the students to understand the morphology of the crop clearly. Related terms, concepts or recent advancements in each crop are highlighted in the box. For a group of related crops, model questions are also given to visualise the probable questions on each crop. An attempt has been made to include the latest statistics from fao and other global and indian sources. points to remember given at the end of each chapter enable the students to have a quick recap of the topic before examination. Further, many general topics, related to field crops, have been covered in eight separate brief chapters, to ensure that the students understand crop-related topics.read more

We offer ELECTROMAGNETISM Volume I Theory By PRAMANIK ASHUTOSH.This book [earlier titled as Electromagnetism: Theory and Applications which is bifurcated into two volumes: Electromagnetism: Theory and Electromagnetism: Applications (Magnetic Diffusion and Electromagnetic Waves) has been updated to cover some additional aspects of theory and nearly all modern applications. The semi-historical approach is unchanged, but further historical comments have been introduced at various places in the book to give a better insight into the development of the subject as well as to make the study more interesting and palatable to the students. Key Features Physical explanations of different types of currents Concepts of complex permittivity and complex permeability; and anisotropic behaviour of constitute parameters in different media and different conditions Vector co-ordinate system transformation equations Halbach magnets and the theory of one-sided flux Discussion on physical aspects of demagnetization curve of B-H loop for ferromagnetic materials Extrapolation of Frohlich-Kennely equation used for the design and analysis of permanent magnet applications Physical aspects of Faradays law of electromagnetic induction (i.e., Fourth Maxwells field equation) through the approach of special relativity Extrapolation and elaboration of the concept of electromechanical energy conversion to both magnetic as well as electric field systems Appendices contain in-depth analysis of self-inductance and non-conservative fields (Appendix 6), proof regarding the boundary conditions (Appendix 8), theory of bicylindrical co-ordinate system to provide the physical basis of the circuit approach to the cylindrical transmission line systems (Appendix 10), and properties of useful functions like Bessel and Legendre functions (Appendix 9). The book is designed to serve as a core text for studREAD MORE

We offer financial accounting a managerial perspective by narayanaswamy r. This widely adopted, highly acclaimed text, now in its fifth edition, has proved to be an invaluable asset to the student community. It explains how to prepare, analyze, and interpret the information from financial statements. new and distinctive features of the text banks: an entirely new chapter (chapter 13) explains the financial statements of banks. It covers the effect of legal and regulatory requirements on the financial performance of banks. spotlight on earnings quality analysis and earnings management: intricate issues in understanding earnings quality and earnings management are explained with real-world examples. chapter vignette: a tone-setting vignette at the start of every chapter enables the student to relate to the key issues covered in the chapter. emphasis on thinking: accounting involves making significant decisions at every level of management. This text provides many opportunities to students to think about the considerations that go into making accounting judgements. new cases: there are new cases on tata consultancy services, biocon, ubs, reebok india, nobles crus, essar oil, hdfc, kingfisher airlines, reliance communications, and icici bank. student-friendly approach: ideas are explained in a simple style using everyday language. No prior knowledge of business is assumed. Common doubts in understanding accounting are addressed. new material and updates: new material has been added in many chapters. These include revenue recognition, pro forma financial measures, whistle-blowing, fraudster profile, cloud computing, statement of changes in equity, and management communications. The content has been updated to include the effect of the companies act 2013 and changes in indian accounting standards and international financial reporting standards. This book is recommen

We offer INDIAN DRAMA IN ENGLISH By CHAKRABORTY KAUSTAV.Kaustav Chakraborty (PhD) is Assistant Professor, Department of English, Southfield (formerly Loreto) College, Darjeeling, West Bengal. He has authored one book and also edited a volume of critical essays. Dr. Chakraborty has contributed many articles in reputed national journals and anthologies. This edited volume on Indian Drama in English, including Indian plays in English translation, with contributions from experts specializing on the different playwrights, covers the works of major dramatists who have given a distinctive shape to this enormous mass of creative material. This comprehensive and well-researched text, in its second edition, continues to explore the major Indian playwrights in English. It encompasses works like Rabindranath Tagores Red Oleanders; Vijay Tendulkars Silence! The Court is in Session, Kanyadaan, The Vultures, and Kamala; Girish Karnads Hayavadana, Tughlaq, Naga Mandala, and The Fire and the Rain; Mahasweta Devis The Mother of 1084; Mahesh Dattanis Final Solutions, Tara, Dance Like a Man, and Bravely Fought the Queen; Habib Tanvirs Charandas Chor; Indira Parthasarathys Auranzeb; and Badal Sircars Evam Indrajit. The book focuses on different aspects of their plays and shows how the Indian Drama in English, while maintaining its relation with the tradition, has made bold innovations and fruitful experiments in terms of both thematic and technical excellence. New to This Edition The new edition incorporates two new essays on very popular plays of all timesone, Manipuri dramatist Ratan Thiyams Chakravyuh, and the second, Maharashtrian playwright, Mahesh Elkunchwars Desire in the Rocks. The essays added give a panoramic view of the plays in succinct style and simple language.

we offer political theory ideas and concepts by ramaswamy sushila. political theory and political philosophy are generally used inter-changeably, though sometimes a distinction is made between the two. this book on political theory deals with the study of political instructions alongwith the theories of state, law, liberty and equality. in its second edition, the book continues to analyse the key concepts like authority, power, sovereignty, political obligation, civil disobedience, citizenship, rights, democracy and justice. the non-western ideas, including indian and chinese, are incorporated to underline cultural plurality and shared values in an enterprise that tries to set universal standards. the book is designed for the undergraduate and postgraduate students of political science. the book will be equally beneficial for the students appearing for the civil services examinations.

This text offers a comprehensive introduction to a wide, relevant array of topics in analog electronics. It is intended for students pursuing courses in electrical, electronics, computer, and related engineering disciplines.Beginning with a review of linear circuit theory and basic electronic devices, the text moves on to present a detailed, practical understanding of many analog integrated circuits. The most commonly used analog IC to build practical circuits is the operational amplifier or op-amp. Its characteristics, basic configurations and applications in the linear and nonlinear circuits are explained. Modern electronic systems employ signal generators, analog filters, voltage regulators, power amplifiers, high frequency amplifiers and data converters. Commencing with the theory, the design of these building blocks is thoroughly covered using integrated circuits.The development of microelectronics technology has led to a parallel growth in the field of Micro-electromechanical Systems (MEMS) and Nano-electromechanical Systems (NEMS). The IC sensors for different energy forms with their applications in MEMS components are introduced in the concluding chapter.Several computer-based simulations of electronic circuits using PSPICE are presented in each chapter. These examples together with an introduction to PSPICE in an Appendix provide a thorough coverage of this simulation tool that fully integrates with the material of each chapter. The end-of-chapter problems allow students to test their comprehension of key concepts. The answers to these problems are also given.

GATE Mechanical Engineering is designed for candidates preparing for the Graduate Aptitude Test in Engineering (GATE). This examination is conducted across the country by the IITs and IISc and it focuses on engineering and science subjects. On the basis of the GATE Score, the higher educational institutes offer admission for M.Tech and Ph.D. programs. The GATE Score is also used by Public Sector units like ONGC, NTPC, ISRO, BHEL, DRDO, IOCL, NHPC and others to recruit entry-level engineers.`The book is a valuable resource for the students who wish to achieve success in the GATE, and want to succeed in academic and employment pursuits.This book is based on the latest syllabus of GATE. It is divided into 17 chapters and each chapter contains key concepts and formulas, solved examples, previous years GATE questions, and practice paper with solution.Key concepts and formulas to facilitate quick revision of the important points of the chapter, Lucid presentation of solutions of practice papers to improve on the areas that need improvements.

We offer the stupidity of intelligence what happened to common sense. Ever thought of what happens to your common sense when you speak out something odd or crazy and become a laughing stock in public? ever imagined how your image of being branded as the best speaker amongst your friend and foes, suddenly gets tarnished when you behave silly? the incidents described above are mainly caused as and when your prowess to think fails! and this book is all about this and lot more. By reading this book you will come to know why and how stupidity strikes the human conscience, and makes you think and look foolish. It further explains how you can become wiser by examining a situation critically, and come out with a well-reasoned conclusion in any given scenario. So, if you are intelligent, read the book and sharpen your intellect. And if you want to become one, read the book to be wise!