We offer high security holograms. Hologramscases of counterfeiting and duplicity greet us almost every morning with the newspaper and every night with the news. Building brand equity involves careful nurturing and strict protection of ones brand. A moments loss of concentration or a single false step can invite unscrupulous elements to perform their mischievous act. Brand protection is increasingly forming an integral part of the sales and marketing policy of major brand owners.In todays competitive world, when several different brands compete with each other in the market place for the consumers patronage, the main concern of any producer manufacturer of a branded product would obviously be to protect his brand against the threat of cheap and spurious duplicates, imitations and look- alike as well as his market share. This is where the security hologram comes in, providing that extra protection a brand will need right from the time of its launch. About holograms :hologram are tailor made picture made by a technology that uses optics to create a three dimensional image on a two dimensional surface.holograms protect the branded products against duplicators and also acts as a highly effective promotion too.hologram can be affixed on any surface as stickers. Once affixed, they cannot be removed or peeled off without destroying the hologram itself.holograms cannot be duplicated-because :they are technically highly sophisticated.hologram manufacturers are registered with homai [holograms manufacturers association of india] against duplication and piracy.each design master is automatically registered with homai, again for the same reason.once affixed holograms cannot be tampered and any such attempt is easily visible.
Brijesh Ranilawala (P. B. Holotech India Pvt. Ltd.)
Cb-1, Saltlake City, Kolkata- 700064, Salt Lake, West Bengal, India
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