Can there be a better time to reach customers than on their car radio while they are driving to or from work? Radio is the only true mobile medium. In the car, at work, and at play, radio is therethe companion and the advertising force your customers take with them wherever they go. In your personal life, when you have something very important to communicate to someone, which would you prefer to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy. Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song? With word-pictures and emotion-evoking sounds, radios theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend. Radios variety of formats allows you to pinpoint your advertising on the station or stations that best match your customers interests. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Todays hotly competitive marketplace demands an active medium. Thats radio! And we at Eyecatchers know exactly how to leverage this mediums strengths to deliver for your business!