Welcome to Pagro Foods Ltd.
Pagro Foods Ltd (PFL) is a public limited company promoted by two experienced professionals namely N.S.BRAR & PawanInder Singh Dhillon jointly with Punjab Agro Industries Corporation (State Govt. undertaking) and Sh. Sat Pal Khattar (NRI from Singapore) & has set up frozen fruits & vegetables project in Punjab State in an area of 6 Acres on the main National Highway 240 Km North of New Delhi. Sh. N.S.BRAR Managing Director PFL is B.Sc Engg. and MBA & has over 36 years experience in project planning & Operation of projects in the Agro/Food processing sector. Sh. Pawan Inder Singh has over 20 year of experience in contract farming especially related to cultivation of vegetables. PFL’s production facilities were commissioned in January, 2002 with a capacity to produce 5000MT of frozen vegetables per annum. The production capacity was doubled in the year 2006-07 PFL has invested around Rs. 30 Crores (US$ 6 million) on its production facilities with a capacity to produce around 10,000MT of frozen vegetables/ annuam with frozen cold storage capacity of 5000MT. The Plant facilities include state of art technology for production of frozen vegetables meeting international standards & specifications with 2 No.’s IQF plants from Frigoscandia, Sweden, Vegetable Dicers from Urschel USA, Slicer from FAM Belgum, Peeler from EIMA, Germany & Vegetable processing line from FMC, PUNE & Jwala Engg. Mumbai. The entire buildings of process hall, raw material store, packing hall & frozen cold stores are made of PUFF Insulated Pannels from WALCO Engg. & Refrigeration Eqpt. of Vilter Germany & Mycom Japan. PFL has achieved consistent growth of around 25-30% in Production and sales turnover in its 8 years of operations. The Company’s frozen products have been very well received both in the domestic as well as export markets. PFL is one of the major suppliers of frozen vegetables to the leading food processing industry in the country Viz Vista Foods Ltd. Mumbai (McDonald Group Company), AL-Kabeer exports Pvt. Ltd., Innovative Foods Ltd. (Tata Group Company), Godrej Tyson Foods Ltd. S.R.Foods, Banglore, Western Farm Fresh, Chennai and to leading Retail outlets viz: Reliance Fresh, Aditya Birla Retails, Spencer’s & Bharti Wal-Mart etc, Besides a vast network of distributors in all most all major cities in India. PFL annually exports around 25-30% of its production to Middle East, Saudi Arabia, Europe and USA. THE MISSION: With over one Billion population and 350 Million strong urban middle class with varied food habits, the processed food market in India promises a huge potential. Growing number of nuclear families, rising household income, increasing urbanization and a significant rise in the number of working women has led to a rise in the demand of Ready to Eat and Ready to Cook Foods and Frozen Snacks. According to a study conducted by Tata Strategic Management Group the Indian Processed food market is estimated to grow to around US$ 750 Million by 2015 from the current level of around US$ 35 Million (20times). Further with the large section of retail industries getting organized, food retail has been receiving a lot of attention. At present only 1% of food retailed in India flows through the organized retails channel. This situation is expected to change in a big way in next 10 years time. Keeping in view a huge potential in Processed Food segment Pagro Foods Ltd. after establishing its presence in the Frozen Vegetables segment both in the domestic as well as in the Middle East & Saudi Arabian Markets has plans to venture into value added Processed Foods, in the next 5 to 10 years. The proposed products in the Process food segment will include Ready to Eat vegetable preparations, Curries, Curry Pastes, Gravies, Dals & Rice preparations and Ready to Cook and Frozen Snacks like Pranthas, Rotis, Spring Rolls, Smosas, Aloo Tikky, Vegetables Cutlets, & Vegetables Kabbabs. The Total additional Investment in the above Proposed projects to be spread in the next 10 years have been estimated to be around Rs. 200 Crores (US$ 40 Million) and will generate annual Sales turnover of around Rs. 400 Crores (US$ 80 Million). After implementation of above proposed projects. Pagro Foods expects to achieve a combined business Sales Turnover of around Rs. 500 Crores (US$ 100 Million) by the year 2020. THE VISION: Pagro Foods Ltd. aspires to be number one frozen vegetables production Company in India in next 5 years time. Our Mission is to Process most hygienic frozen vegetables, Set Standards for Food Processing Sector in India, to provide best quality Frozen Foods to its customers to their utmost satisfaction and to be responsible towards achieving national goals in the development of 2Agro/Food Processing industry in India.
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Director (Marketing)
Sartaj Singh Brar
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Year of Establishment
2000
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Primary Business
Exporter
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Number of Employees
100 - 150
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Annual Turnover
Rs. 25 to 50 Crore Approx.