Website and Campaign Optimization is a process to improve the overall performance of the website to accomplish the business objectives. Website Optimization is the most useful activity to achieve goals like increase sales, generate leads or reduce customer phone calls. We at Online Strikers follow the same principles as conversion rate optimization. We also know that these two terms can be used interchangeably and make the website more effective and valuable for you and your customer. This process includes establishing a hypothesis, setting priorities, test the optimizations, analysing the test, and finally optimizing the website.