New Delhi Institute of Management

Tughlakabad, Delhi

Marketing has always been one of the extremely popular career destinations for management students. This discipline offers career choices in a wide variety of industry verticals like consumer marketing, business to business marketing, marketing research, direct marketing, public relations, services marketing, branding, dealer sales, product management, advertising, event management, social media marketing, digital marketing and innumerable other verticals. Arguably the key to success behind every activity, product and service lies in its marketing plan, marketing strategy and marketing manpower. Ndim recognizes this fact and is therefore widely known for its marketing specialization. The pgdm (marketing) at ndim is a 2-year, full time course that is approved by the all india council for technical education (aicte), ministry of hrd, govt. Of india. The course was also granted mba equivalence from aicte in 2008 and accreditation by asic, uk since 2014.

Going digital is no longer just an option but rather a necessity. Digital is the present and going further, probably digital is 100% of the future. Indias digital advertising market is expected to grow at a cagr of almost 32% to rs 19, 000 crore approximately in the next year or two. The increasing internet penetration and addition of another 200-300 mn internet users in the next couple of years will create huge opportunities for marketers to reach out to untapped audiences. Digitization is an omnipotent tool and one of the biggest strengths for a developing country like india. In our large and culturally diverse country, increasing popularity of internet enabled smart phones and government programmes like digital india have put digitization on fast track even in villages. The overall impact of these government initiatives plus social trends is resulting in rapid growth of e-commerce as well as manifold increase in employment opportunities of digitally skilled workforce. The emerging digital world has created innumerable opportunities for entrepreneurship as digital businesses not only require less initial capital but are also more suitable for home based business formats. No wonder e-businesses are playing a major role in startup india and are creating powerful opportunities for women, physically challenged and the youth who operate from homes or are based out of small cities and villages of india. Ndim is among the pioneers in the country in launching a full specialization in digital marketing in its pgdm (mba). The curriculum has been developed by industry experts and uses skill-based pedagogy for delivery. Faculty members comprise of senior professionals from the digital marketing industry and are known for their expertise in their sub-domains of digital marketing. Good grasp of digital tools and their applications has become the basic expectation of every recruiter and a must for every entrepreneur.

In the modern era, market communication practices and strategies have undergone a dramatic change. Companies diversifying their operations globally have to constantly customize their market communications and adapt them to appeal to the local markets. Cross cultural challenges induced modifications in advertising & corporate communications have made the industry more challenging and hence more rewarding for the professionals with the right skill set. Ndim students from this specialization are engaged in designing integrated marketing communications for top organizations. Multinational companies are adopting rigorous advertising and brand management programmes. The role of media management has gathered significant prominence, contemporary media gradually replacing the traditional and ancient media segments, traditional advertising efforts getting replaced with innovative digital advertising programmes. This has gathered substantial momentum triggered by increasing penetration of internet connectivity across the globe. Effective media management, mastering nuances of e-commerce and digital advertising campaigns are the new mantras of marketing for facilitating business success. As companies are increasing investments in pursuing digital marketing campaigns and effectively managing their communications, media conglomerates are seeking more trained mba professionals for coping with the transformation. Media management is a highly sought-after specialization at ndim. Some of the elective courses studied under this programme include advertising and brand management, digital marketing, advanced corporate communications, campaign management, media planning and lab production work.