Many companies have recognized the awesome value and benefit in social media marketing. Perhaps youre one of those! Youve seen how Social marketing drives quality traffic, leads & sales and boosts your online reputation. However, as a business owner, you dont spend much time on social networks yourself, so its quite a challenge to figure out exactly where to focus your attention. Its also a challenge to determine who the best person might be to handle your companys online presence or what that persons job duties should be. While social marketing and advertising are an integral part of online marketing strategy, at its heart, social media is about people, conversations and developing leads and sales from those relationships in a previous posthere, I wrote about the questions to ask a potential hire. But once youve hired your best candidate, youll need a Social Media Manager Job Description to set goals, track progress, understand exactly where your money is spent and carry through accountability for Return on Investment (ROI). Heres a comprehensive guide to help determine what your social media manager should be doing, where theyre succeeding and where you may need to place more attention.