Using a content first approach and targeting your demographic and potential audience, we follow these steps of our linkedin marketing services for our clients: 1) review your current usage and profile: at the beginning of the campaign, our aim is to know more about you and your business and really try to acquire all the information with whom you are targeting and identifying your ideal customer profile. 2) profile optimization: targeting your demographic and potential audience, we optimize your profile to speak directly to those people. 3) advanced searching & sending out invitations: once we know to whom you want to target and do your business, we perform searches on linkedin to find people who fit those criteria and send each prospect a personalized connection request. 4) engagement and interaction: maybe you already have some prospects, you wish to start with new prospects or want to nurture any non responders, our initial messages or interaction will vary depending on your business and previous activity. 5) content generation: along with message prospects, our experts will also engage them using produce new content which is posted across linkedin throughout your campaign. 6) reporting: we will also provide reports to keep you updated about how the campaign is working and if there are any new directions you wish to go into.