Market Research and Consulting Services

Kaloor, Kochi, Kerala

The 1980s was the advent of digital marketing , it came into fruition when computers became sophisticated enough to store huge volumes of customer information. Ever since, the specialisation has enjoyed tremendous boost in its adoption and popularity. The steroid for this push in the main stream marketing has been the same factors that enable its inception in the first place. Moreover staying true to Moor’s law, modern devices with its vast variance in sizes is at all times accessible and convenient to a user to add and view content.The same convenience for the user has in turn ushered in businesses into adopting digital marketing which helps them target their customer bases more easily and effectively. Branded engagements is the way forward when it comes to Digital Marketing. Customers like to have or create their own online space. Being in that zone ensures visibility and helps in gaining a loyal customer following. Next step is creating brand advocates, this will happen eventually if we carry on pushing consistent and quality content along with the offline content to support digital front. Although the digital domain is only a channel in the multi channel spectrum, the value for money is unparalleled. We do not say this is, the data speaks for itself.

"Content is the King", We keep hearing the same thing again and again. Although the statement holds true irrespective of times, planning and delivery matters the most in today's day and age. Viral Content have always been thought of as random in nature, however data analytics have helped us to move towards a more formulaic approach towards creating viral content . Planning, for instance, as per the peak hours of the day or a particular window for a segment as per the target market is also critical. After planning, it is all about the delivery or execution. After the traditional trial and error, we come up with the right mix of thoughts and elements and the same has to be ingrained in future contents with a consistency that matches the quality. Besides, Generating content is not a onetime process. It needs to be a continuous process inline with the short term and long term strategies. At Skymines we strategize in carrying out effective and consistent methods to reach out to your customers. A well exercised content plan creates 50% of your digital communication.

“What can be measured can be optimized”. Our team of experts can work "magic" based on data analytics. Well, not really magic, its analysis and processing of data to via regression analytics and other statistical tools. Our team examines the KPI’s set by you, study the data to measure the effectiveness and interpret what has been achieved and what more could be achieved. Although most SME's haven't adopted the use of this in a broad scale, Even analytics of their MIS and statistics of day to day activities can help in creating inroads towards finding a particular problem and devising a solution for the same, Working with Big Data and other data sources to create valuable insights is the key. This is definitely not for the layman and require experience working with numbers. In short, we are going to find out and derive data points and set of datas from your existing result , analyze and adopt strategies or tactics to optimize and get better results.

“Conceiving what you are and what your customer conceived about you shows the quality of the communication.” Marcom and Branding is grouped together for a reason, both work in tandem. We believe that every brand communication is a two way communication. It's quite simple in theory, the quality and effectiveness of communication reflects your business in various ways. The objectives of the marketing communications can be based on your short term goals or achieving your long term strategies. For instance, value creation is an integral part of the business not just for your services and products but for your brand too and the same is achieved via adopting a wholistic strategy in all your marcom. How you position and how you communicate are like the two sides of a weighing balance and where you are on the ticker is an indicator on how a brand is perceived. In simple terms, we understand a brand’s KPI and devices ways to create what needs to be communicated and how the communications should go about.