GOOGLE Pay Per Click (PPC) advertising refers to the small text ads that appear on the top and sides of any search engine results page. You only pay for the ad when a potential customer clicks on it and is driven to your site. To be effective, youll want to create multiple ads to appear on many different search pages. In other words, youll need to create a PPC campaign. When you are advertising on Google in form of ads, it is called Google Adwords. By using adwords you can put your ad on googles first page. The ad shown on Google are paid ads and when somebody clicks on the ad a certain amount gets deducted from your adwords account. These ads can be customized on the basis of location, budget and relevancy. Ads through Gridaxis Softwares adwords are visible on Google, Google partners and other many websites.