PPC (Pay per Click) applies to a simple model of marketing i.e. paying the amount of each click on an Ad. It is a popular marketing tool in the latest market. PPC display advertisements, also known as banner ads, are shown on web sites or search engine results with related content that have agreed to show ads. Such advertisement uses bannerdisplay ads with keywords probability in mind to match the visitors keywords and the payment to be paid to advertisers on each click via websitessearch engines.