Learn how to create online marketing campaigns and run them effectively in different search engine networks. Sem or search engine advertising or ppc help us to create paid advertisements and make them run in different digital ad networks like google search network, display network, youtube video marketing, google play store, gmail & other google products by using google adwords online advertising tool to generate sales, leads & conversions in digital marketing. Advanced digital marketing course gives complete expert training on adwords. Introduction to search engine marketingwhy sem is important for any businesswhat is pay per click and different online tools in ppcwhat is google adwords and overviewgoogle adwords account setupkeyword planner & how to do keyword researchkeyword match typescreate advertising, display advertising, video ads, shopping ads, mobile ads.Important terms in ppc (what is quality score, ctr, cpc, cpm, cpa etc.)different bidding options & bidding strategies in adwordsadvanced targeting options (location, device, network etc.)campaign structure in adwordswhat are ad groups, ad copies, and keywords in campaignadvanced digital marketing training on adwords toolsegregate ad groups with relevant keyword groupingcreation of effective ad copiesdifferent ad extensions overviewdefining daily/monthly budgetssearch network campaign with advanced optionsdisplay network campaignshopping ads and video adsmobile app ad campaign to promote appsdynamic search ads overviewlanding page best practices for digital marketingtesting different landing pages by a/b testingconversion tracking creationremarketingtracking & measuring roi of online advertising by analyticsreal-time campaigns for a better understanding of metrics

Email Marketing IntroductionWhy Email Marketing is considered as Best for of MarketingCreate Email Marketing campaignsSteps involved in Campaign CreationHow to create effective Email ContentHow to ensure deliverability of your emailsSetup Email Delivery Infrastructure for better delivery.Acquire Customers using Email Marketing in Digital MarketingVarious kinds of e-mailers including co-branded, third party, event triggered and newsletters.Nurturing & Automation to Analyze & Target users based on the behavior of emailers using various tools.Resources to do situational analysis and progressive updates: Learn about various automation & analysis tools to get better returns on Email Marketing Campaigns.

What is Affiliate marketing, Introduction to different Affiliate channelsHow to become an Affiliate partner and Earn CommissionCreation of Affiliate account and complete setupCreating Tracking codes and Publishing Affiliate content/ProductsHow to promote Affiliate content/products and start earningDos and Donts in Affiliate Marketing

What is Inbound & Outbound MarketingIntro to Inbound MarketingHow it Works & Principles of InboundUnderstanding User Persona & BehaviorIntroduction to Key Metrics and KPIsFunnel Creation and Implementation in Inbound MarketingCreate Best content for Inbound MarketingDifferent Digital Marketing Channels Approach to Drive Conversions/SalesUnderstanding Landing Page Importance and Best PracticesSEO Importance in Inbound marketingBuilding Re-targeting & Email marketing strategy

Intro to Mobile MarketingImportance of Mobile MarketingHow to Target Mobile users in Digital MarketingCreating Ads for Mobile Devices by targetingMobile APP targeting AdsDevice Based Targeted Ads

Social Media is an online platform where its users can create content and share it in social networking sites, users can network with other members and share information, media and can communicate with live chatting. With the Great technology update today everyone communicates with video calling and doing Live broadcasting on Social networks. Social Media is helping people in many ways to educate and engage, So there is a need for Social media marketing Training in today World. Social Media Marketing refers to a process of getting traffic and leads through Social Media Networks. Its a Major module of Digital marketing course, In SMM you can create Advertisements and promotions to generate Branding, Traffic, Leads, and conversions for any business. So SMM became essential for any Business size to leverage branding and direct communication with customers through Social Media Benefits of Social Media MarketingSocial Media is very Famous and everywhereIts very cost effectiveCan reach wide range of AudienceEasy Branding approachMore Chances to make Viral contentSocial Media is two-way communicationEasy to approach direct customersDrives Traffic to WebsitesHelps to improve Search Engine RankingsDrives SalesCan improve Brand LoyaltyGreat Targeting optionsCommunity based trust makerGet real time InsightsLike, Share, Comment, and SubscribeCreates new FollowersLocal Business or a Top Brand every business need itBest way to deal during Brand DisastersHelps in Online Reputation Management

Introduction to FacebookHow does Facebook work? Its formulas & AlgorithmsFacebook Organic Strategy BuildingNew Business Page Creation in FacebookBusiness page Settings and PublishingSocial Media Content StrategyHow to get Organic likes and sharesSMM posting calendar creationOrganic Business page PromotionFacebook & Instagram AdvertisementFacebook Ad-manager introductionAd campaign creation by Using Ad-managerDifferent types of Campaigns on FacebookHow to create Ads for InstagramTargeting options & Placements.Custom Audience creationAd copies and bidding optionsHow to Create Effective Ad copiesLead GenerationRemarketing Facebook pixel creationFacebook Insights and reportsFacebook Marketing Case studies

Introduction to Linkedin Professional NetworkProfile creation and making it ready for JobsWhy Linkedin is important for professionalsHow to optimize & make it available to RecruitersLinkedin Business pageLinkedin Advertising

Learn how to create online marketing campaigns and run them effectively in different search engine networks. Sem or search engine advertising or ppc help us to create paid advertisements and make them run in different digital ad networks like google search network, display network, youtube video marketing, google play store, gmail & other google products by using google adwords online advertising tool to generate sales, leads & conversions in digital marketing. Advanced digital marketing course gives complete expert training on adwords. Introduction to search engine marketingwhy sem is important for any businesswhat is pay per click and different online tools in ppcwhat is google adwords and overviewgoogle adwords account setupkeyword planner & how to do keyword researchkeyword match typescreate advertising, display advertising, video ads, shopping ads, mobile ads.Important terms in ppc (what is quality score, ctr, cpc, cpm, cpa etc.)different bidding options & bidding strategies in adwordsadvanced targeting options (location, device, network etc.)campaign structure in adwordswhat are ad groups, ad copies, and keywords in campaignadvanced digital marketing training on adwords toolsegregate ad groups with relevant keyword groupingcreation of effective ad copiesdifferent ad extensions overviewdefining daily/monthly budgetssearch network campaign with advanced optionsdisplay network campaignshopping ads and video adsmobile app ad campaign to promote appsdynamic search ads overviewlanding page best practices for digital marketingtesting different landing pages by a/b testingconversion tracking creationremarketingtracking & measuring roi of online advertising by analyticsreal-time campaigns for a better understanding of metrics

Email Marketing IntroductionWhy Email Marketing is considered as Best for of MarketingCreate Email Marketing campaignsSteps involved in Campaign CreationHow to create effective Email ContentHow to ensure deliverability of your emailsSetup Email Delivery Infrastructure for better delivery.Acquire Customers using Email Marketing in Digital MarketingVarious kinds of e-mailers including co-branded, third party, event triggered and newsletters.Nurturing & Automation to Analyze & Target users based on the behavior of emailers using various tools.Resources to do situational analysis and progressive updates: Learn about various automation & analysis tools to get better returns on Email Marketing Campaigns.

What is Affiliate marketing, Introduction to different Affiliate channelsHow to become an Affiliate partner and Earn CommissionCreation of Affiliate account and complete setupCreating Tracking codes and Publishing Affiliate content/ProductsHow to promote Affiliate content/products and start earningDos and Donts in Affiliate Marketing

What is Inbound & Outbound MarketingIntro to Inbound MarketingHow it Works & Principles of InboundUnderstanding User Persona & BehaviorIntroduction to Key Metrics and KPIsFunnel Creation and Implementation in Inbound MarketingCreate Best content for Inbound MarketingDifferent Digital Marketing Channels Approach to Drive Conversions/SalesUnderstanding Landing Page Importance and Best PracticesSEO Importance in Inbound marketingBuilding Re-targeting & Email marketing strategy

Intro to Mobile MarketingImportance of Mobile MarketingHow to Target Mobile users in Digital MarketingCreating Ads for Mobile Devices by targetingMobile APP targeting AdsDevice Based Targeted Ads

Social Media is an online platform where its users can create content and share it in social networking sites, users can network with other members and share information, media and can communicate with live chatting. With the Great technology update today everyone communicates with video calling and doing Live broadcasting on Social networks. Social Media is helping people in many ways to educate and engage, So there is a need for Social media marketing Training in today World. Social Media Marketing refers to a process of getting traffic and leads through Social Media Networks. Its a Major module of Digital marketing course, In SMM you can create Advertisements and promotions to generate Branding, Traffic, Leads, and conversions for any business. So SMM became essential for any Business size to leverage branding and direct communication with customers through Social Media Benefits of Social Media MarketingSocial Media is very Famous and everywhereIts very cost effectiveCan reach wide range of AudienceEasy Branding approachMore Chances to make Viral contentSocial Media is two-way communicationEasy to approach direct customersDrives Traffic to WebsitesHelps to improve Search Engine RankingsDrives SalesCan improve Brand LoyaltyGreat Targeting optionsCommunity based trust makerGet real time InsightsLike, Share, Comment, and SubscribeCreates new FollowersLocal Business or a Top Brand every business need itBest way to deal during Brand DisastersHelps in Online Reputation Management

Introduction to FacebookHow does Facebook work? Its formulas & AlgorithmsFacebook Organic Strategy BuildingNew Business Page Creation in FacebookBusiness page Settings and PublishingSocial Media Content StrategyHow to get Organic likes and sharesSMM posting calendar creationOrganic Business page PromotionFacebook & Instagram AdvertisementFacebook Ad-manager introductionAd campaign creation by Using Ad-managerDifferent types of Campaigns on FacebookHow to create Ads for InstagramTargeting options & Placements.Custom Audience creationAd copies and bidding optionsHow to Create Effective Ad copiesLead GenerationRemarketing Facebook pixel creationFacebook Insights and reportsFacebook Marketing Case studies

Introduction to Linkedin Professional NetworkProfile creation and making it ready for JobsWhy Linkedin is important for professionalsHow to optimize & make it available to RecruitersLinkedin Business pageLinkedin Advertising