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Short term digital marketing course in bangaloreinstitute of marketing is a potential training institute offers you outstanding digital marketing courses in bangalore with the unique curriculum. This makes iom an ideal option for students, businesses, and entrepreneurs. We have defined our vision and mission in transforming our students into experts by training them on modules like seo, sem, ppc, smm, google analytics etc. The reason why you must have digital marketing skills in your profilethe world is getting digital by adopting the latest techniques and methodologies which are accurate in this digitalera. Offline marketing methods are slowly decreasing by leaving nostalgia towards them. All the businesses fromstartups to mncs are incorporating digital marketing strategies to reach a wide range of audience in anaffordable way. As they are ready to invest a lot in digital marketing it is likely to be said that they will invest intheir employees who are adaptable to this trendsetter. Benefits of digital marketing crash course:1. Become a certified digital marketing professional in 3 weeks 2. Learn when you have time to. 3. Individual attention with a limited number of students. 4. Get trained by the experts. 5. Learn with real-time case studies & practicals 6. Work on live projects. 7. Can be customized for your requirements.

Fast track digital marketing course become a certified professional in 3-weeksinstitute of marketing has specially customized the digital marketing crash course for working professionals who havelimited time to invest in learning. This short term course will help you learn all the aspects with the real-time examplesin a very short time. This 3 weeks fast track course includes the theory classes and practical sessions which helpsyou gain hands-on experience on using the different types of online tools. The reason why you must have digital marketing skills in your profilethe world is getting digital by adopting the latest techniques and methodologies which are accurate in this digitalera. Offline marketing methods are slowly decreasing by leaving nostalgia towards them. All the businesses fromstartups to mncs are incorporating digital marketing strategies to reach a wide range of audience in anaffordable way. As they are ready to invest a lot in digital marketing it is likely to be said that they will invest intheir employees who are adaptable to this trendsetter. Benefits of digital marketing crash course:1. Become a certified digital marketing professional in 3 weeks 2. Learn when you have time to. 3. Individual attention with a limited number of students. 4. Get trained by the experts. 5. Learn with real-time case studies & practicals 6. Work on live projects. 7. Can be customized for your requirements.

Digital marketing is promoting business or services on different digital devices and platforms like search engines (seo), social media, email marketing, display and video advertisement and mobile marketing by using the internet. Its also called internet marketing/online marketing so its easy to promote products or websites to generate traffic, leads, and sales through online campaign promotions. Start your career as digital marketer by completing seo, sem/ppc, social media marketing and other modules in one advanced digital marketing course in bangalore and boost your career. Advanced digital marketing course moduleswebsite creation by using cms (wordpress)search engine optimization (seo)search engine marketing (sem, ppc, adwords)social media marketing (smm)bloggingemail marketingaffiliate marketingweb analyticsinbound marketingfreelancing jobsonline reputation managementdisplay advertisingvideo advertisinglead generation

Seo is a major module in digital marketing course, seo is the process to gain top position results in search engines by following best organic practices. Seo born during 1997 so its been 20 years that seo is been in use, there are many changes came in these 20 years, in seo training course youll be learning most advanced seo practices to follow and will be working on live digital marketing project during entire course to see the outcome from your implementation. Introduction to seodifferent types of search engineswhat is serphow search engine works (crawling, indexing, serving)types and techniques of seowhite hat, black hat & grey hat seointroduction to google search enginegoogle algorithms & different algorithm updatesoverview of google panda, penguin, hummingbird, emd, pigeon, rankbrain, mobile & amp updatesimportance of the keywords in seoadvanced keyword research, different online keyword research toolswhat are google web master guidelines and best practiceshow to create search engine friendly contenton-page seo, step by step explanationmeta title, meta description, meta keywords, anchor links, header tags and etc.Off page seo, learn different strategies for building linksintroduction to seodifferent types of search engineswhat is serphow search engine works (crawling, indexing, serving)types and techniques of seowhite hat, black hat & grey hat seointroduction to google search enginegoogle algorithms & different algorithm updatesoverview of google panda, penguin, hummingbird, emd, pigeon, rankbrain, mobile & amp updatesimportance of the keywords in seoadvanced keyword research, different online keyword research toolswhat are google web master guidelines and best practiceshow to create search engine friendly content

The internet revolution has changed the way of communication and made this world a step closer to everyones life, social media is the major game changer in this to revolutionize the social relations and affected people lives with its strong impact. Social media is an online platform where it users can create content and share it in social networks, users can network with other members and share information, media and can communicate with live chatting. With the great technology update today everyone communicates with video calling and doing live broadcasting on social networks. Social media is helping people in many ways to educate and engage. Social media marketing refers to a process of getting traffic and leads through social media networks. Its a major module of advanced digital marketing course, in smm you can create advertisements and promotions to generate branding, traffic, leads, and conversions for any business. So smm became essential for any business size to leverage branding and direct communication with customers through social media. Social media marketing overview and importancedifferent social networks and its managementbranding and engagement in social mediadisaster management practices for brands in social mediaonline reputation management by social networks

What is WEB ANALYTICSPurpose of Web Analytics in Digital MarketingGoogle Analytics tool introductionMeasure website in Real-time and the user behaviorHow to use Analytics to Create Content and prepare Strategies for Digital ChannelsCreating Reports and AnalysisCreate Goals and Tracking performanceGoals & Funnels in Google analytics

Google algorithms & different algorithm updateswhat is google page rankoverview of google panda, penguin, hummingbirdemd, pigeon, rank brain, mobile & amp updateswhat are possum, fred algorithmswhy google penalizes websiteshow to prevent websites from google penaltie.

Importance of the Keywords in SEOTypes of KeywordsKeyword research, Different Online Keyword research toolsGoogle Keyword plannerGoogle Trends and Google CorrelateOther Keyword tools like Uber Suggest, WordStream Free keyword tool

Introduction to On-page SEOHow to Create Search Engine Friendly Content?Content optimization for Search enginesOn-page SEO, Step by step explanationWhat is SEO Title/Meta title, how to write Meta titles & Best practicesWhat is Meta Description and How to write?Meta Keywords and importance of Keyword DensityKeyword CannibalismWhat are Header Tags and importance in On-page SEOAnchor links and Anchor textAlt.txt, captions and TagsInbound Links & Outbound LinksSlug, Url structure and PermalinksSite NavigationBreadcrumbsPlagiarism and Duplicate ContentBest Landing page practices for SEORobo.txt and URL CanonicalizationHTML/XML Sitemaps creation and submission

Introduction to Off Page SEODifferent strategies for Building linksStep by Step Off-page SEO ExplanationImportance of BacklinksWhat is Link Juice, Link authority?What is Page Authority & Domain authority?Link Building PracticesDifferent Search Engines Submissions, Directory SubmissionsWeb 2.0 sites and link SubmissionWhat are EDU links, Wiki Links and GOV links?Forum Posting, Article writing, Press releaseMicroblogging or CommentingClassifieds posting, Business ListingQuestion and AnswersSocial Bookmarking, Social Networking, RSS Feeds

What is Universal SEOSearch 3.0 ( WEB 3.0)Google Universal Search OverviewHow to Optimize Universal Content for Search enginesMedia files OptimizationImage SEO OptimizationSEO for VideosSEO for Doc Files, PPT files, Animation files, AudioRich cards and snippets

Optimizing Local Business website for Search EnginesHow to prepare a Local SEO strategyGoogle my Business page creationGoogle Maps listingLocal Business creation in Google and Bing PlacesAnalytics integrationsYellow pages & Local Directories submission

Google & Bing Webmaster tools setupIntegrating Search console with websiteSearch appearing settingsStructured Data, Rich cards, Data Highlighter, HTML ImprovementsAccelerated Mobile Pages (AMP)Search Traffic SettingsSearch Analytics, Links to your site, Internal Links, International TargetingIndexability& Crawling settingsIndex Status, blocked resources, remove URLsCrawl Stats, Crawling Errors, Fetch as Google, Robo.txt tester, Sitemap Submission

Website SEO analysisCompetitor SEO Analysis and strategy preparationHow to create SEO reports for ClientsCreating different Customized Goal driven reportsCreating SEO Reports by using Different online toolsSEO tools, SEM Rush, Crazyfrog, Woorank, Moz SEO, Similarweb etc.

Introduction to InstagramImportance of Instagram for Brands & BusinessInstagram Posting techniquesIntro to Influencer MarketingInstagram AdsCase studies

Twitter IntroductionWhy Twitter became the best platform for Brand RecognitionBest Practices to Follow in Twitter ManagementOnline Reputation Management in TwitterDisaster ManagementTwitter AdvertisementCase studies from Famous Brands

Youtube marketing introductionYoutube channel creationVideo advertisementHow to create video content for youtubeYoutube marketing strategyHow to get more views by doing SEOOptimizing videos for More Views, likes, shares, and SubscriptionsYoutube analytics

Google plus page creationBusiness page optimizationNAP-Address and location optimizingBusiness verifying by Google & Bing PlacesInsights & ReviewsLocal SEO Strategy by Using GMB

Best PPC Training Institute in BangaloreInstitute of Marketing is one of the Best Institutes in Bangalore for Digital Marketing Courses, We train our Trainees on PPC and SEM (Google Adwords) with Live projects and Real-time Industry practices. PPC is a Major Module & it has very importance in online marketing and Advertising. We offer Advanced Level of PPC Training in Bangalore What Is Pay Per Click / Search Engine Marketing?PPC Introduction:PPC is a model of internet marketing in which advertisers pay some fee each time one of their ads is clicked, its a way of buying visits to your site, rather than attempting to earn those visits organically from SEO. Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small number of fees. Search engine advertising is one of the popular forms of PPC. It allows advertisers to bid for ad placement in search engines and Search engine partners when someone searches with a keyword that is related to their business. For example, if we bid on the keyword PPC Training in Bangalore our ad might show up in the very top Position on the Google Search engine results page (SERP). In order to get traffic, leads and sales companies and businesses approach PPC Marketing, because its easy and time-saving, you can have complete control on your budget how to spend and can expect best results from Search Engine Marketing. You can increase branding and sales through promotions in Display Advertising in SEM, where you can show Product pictures and can market them directly there itself. Video Marketing by using SEM is the best way to explain anything that related to your Brand, which can create lots of branding and traffic to your website.

Adwords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. Google AdWords system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income. Source: Wikipedia

Google Adwords account setupKeyword Planner & how to do Keyword researchKeyword Match typesCreate Advertising, Display Advertising, Video ads, Shopping Ads, Mobile Ads.Important terms in PPC (what is a Quality Score, CTR, CPC, CPM, CPA etc.)Different Bidding Options & Bidding Strategies in AdwordsAdvanced Targeting Options (Location, Device, Network, Demographics etc.)Campaign Structure in AdwordsWhat are Ad groups, Ad copies, and Keywords in CampaignSegregate Ad groups with Relevant keyword groupingCreation of Effective Ad copiesDifferent Ad Extensions OverviewDefining Daily/Monthly budgetsSearch Network Campaign with advanced optionsDisplay Network CampaignShopping ads and Video AdsUniversal Mobile App Ad campaign to promote AppsDynamic Search Ads OverviewConversion tracking creationRemarketing list Preparation