Social media marketing is the use of the social media platforms and the website to promote the product or also the services and the terms email marketing and the digital marketing are still dominant in the academia, social media marketing is becoming more popular for both in the case of researches. Most special media platforms have built in the data analytics tools which enable companies to track the progress, success and also the ad campaigns. The process to understand the Social Media MarketingSocial media market has emerged as the instant and the most reliable traffic source to for the website and with the millions if the users spending their quality time on these social media sites makes it an imperative online marketing platform for every type of the brand and also all type of the business. Social media sites also change the game of money in the branding or the sales also and in the social networking websites. Social media marketing then connects to these consumers and by the audiences to the businesses that share the same needs, wants and the values of the consumers. Through the social networking sites, companies can touch with the separate followers.