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Driving relevant traffic which seo tactic are you employing? keyword/keyphrase researchtitle tagsmeta tagsurl structureinternal linkingcontent creationexternal link buildingsocial media integrationblogginglanding pagescompetition bench markingsitemapcontent creationdigital asset optimization.

Search Engine Marketing (SEM) is related to SEO in that they both deal with digital marketing outreach on search engines like Google and Bing. However, SEO typically refers to internal, organic website optimization while search engine marketing is commonly known as advertising through a paid media budget. While SEO will help your website traffic increase through natural algorithmic means, SEM earns traffic through the process of purchasing ads on search engines. In the image to the left, you will see a search engine results page that is the result of typing the keyword digital marketing into Google. The top four results have a small green box that says ad underneath the primary title link. This signifies paid advertising, or search engine marketing, where a brand or business has paid Google to display their ads at the top of the page for that specific keyword.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, its a way of buying visits to your site, rather than attempting to earn those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engines sponsored links when someone searches on a keyword that is related to their business offering. Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then weve made a hefty profit.