Magento is an Open Source ecommerce web application launched on March 31, 2008. It was created by Varien, building on components of the Zend Framework. Magento is available under the Open Software License version 3.0. Since version 1.1.7 some parts are licensed under the Academic Free License version 3.0. Magento is a feature-rich eCommerce platform that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store. Magento's helps in excellent marketing, search engine optimization and catalog-management creating sites that are tailored to the client's unique business needs. With the invention of Magento, building an ecommerce website takes very less effort along with time and price, it keeps control of development cost and provides lot of flexible features.