Reputation management or online reputation management is the strategy to promote ones product, services or company to increase either sales volume or brand awareness. It is essential to shape the good perception of the public towards the respective organization on the internet through various ethical modes of marketing. This is the best combination of online advertisement and other search mythologies, as social media plays a pivot role in it. There are so many aspects which directly or indirectly can affect the reputation of the product and service of the company to its users on the internet, may be negatively or positively. So, the focus should be given on the positive side of reputation like the enduring content in the website must be published to target a large number of audience, feedback/suggestion section should be mentioned, if any customer face problem or issue, it can get resolved easily and rapidly. The unconstructive part of the company should be removed for the better growth. The complaints should be dropped down during search result and resolved on priority. One should keep in mind the entire information given below, to enhance the reputation of the website or company:
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