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How do PPC marketing work? Internet marketers who use PPC, or pay-per-click, are charged a fee each time one of their ads is clicked. Simply put, you only pay for advertising when a user clicks on your ad. In essence, it's a way to 'purchase' website visitors in addition to genermore...
Google AdWords is Google's pay-per-click (PPC) advertising platform that enables business to create ad campaigns on Google properties. AdWords operates on the same principles as PPC marketing, in which users bid on keywords and pay for each click on their advertisement. more...