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Global Vox Populi

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Business Management Consultants

Our product range contains a wide range of Consumer Research Services, Customer Satisfaction Research Services, Ethnographic Research Services, Lifestyle Research Services and Media Communication Research Services

Market Research Services

We are the experts in market research. We help companies find the market data and industry analysis they need to make informed decisions. Our research scope and methodologies provides information on products, trends, regions, demographics, industries and companies.
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Qualitative Research Services

Our Qualitative Researchers focus on the importance of context to help our clients to understand who people really are as individuals, not just as consumers, across every cultural, economic and political region of the world. Combining the best methodology of qualitative and transformative thinking, our world-class practitioners design appropriate customized research approach to address our clients specific contextual issues and provide them with a real understanding of what their customers want.
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Advertising Research Services

Our unique advertising research methodology enables our clients to measure marketing brand equity, optimize the touch points that connect their brand with their consumers, improve creative development to nurture great, holistic brand communications and monitor and assess communications in multiple markets.
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Brand Research Services

Brand research is what you conduct after you have studied the problem and hypothesized the solutions. Most of the marketing research that we see is hardly worth the paper it is printed on because it is generally devoid of any real brand insight and illuminates all that is already known.
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Consumer Research Services

Information, innovation, and the ability to be proactive as well as responsive to the marketplace are the keys to success and survival in the highly competitive arena of consumer goods. Success means a return on investment whether one is making decisions about the direction of an established brand or introducing a new product or line extension.
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Customer Satisfaction Research Services

A well-executed Customer Satisfaction Research survey is the first step toward gathering the baseline insights for creating and reinforcing pleasurable experiences.
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Ethnographic Research Services

Ethnographic research is a holistic approach developed by anthropologists in order to understand people within their social and cultural contexts. The underlying theoretical basis of ethnography is that peoples actions and thoughts are dependent on a vast range of factors and what they say and do in one context is not necessarily what they actually do in another.
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Lifestyle Research Services

Using lifestyle data is very helpful in determining a retailers core customer and the composition of their trade area. Lifestyle research data provides another way of looking at the characteristics of a population. Lifestyle segmentation systems combine attributes of density (urban to rural location) with attributes of demographics to define a given lifestyle.
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Media Communication Research Services

Global vox populi media communication research experts look at all media channels to capture major and minor audience profiles. Our researchers look at consumers to understand their preferred channels for different types of content, and how they engage with content across tv, radio, print, online, mobile and social media.
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Package Research Services

When people purchase an item at their local grocery store, theyre more concerned with whats wrapped up inside the packaging and the packaging itself. But packaging, the technology employed to protect the enclose items for sale, storage, and use, is one of the most critical aspects of the distribution process here Package Research becomes necessary for manufacturers and marketers.
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Secondary Research Services

Secondary Research or Desk Research involves the identification of existing data that can be applied to specific research projects. Data which best meets the research requirement is chosen from the vast data available widely on internet. The various sources Global Vox Populi researchers use are government publications, industry surveys, trade publications, newspapers, journals, customer databases, sales reports, reports of past primary researches, company reports, and so forth.
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