Computers are digital machines because at their basic level they can distinguish between just two values, 0 and 1, or off and on. All the data processed by the computer must be zero and digitally encoded. Why do you think digital marketing is so important? google and facebook make more revenue than any traditional media company because they control the eyes more. Thats why digital marketing is important, right there. Digital marketing is any form of marketing products or services that include electronic devices .the offline and online worlds are colliding. Digital marketing is advertising through digital channels, channels such as social media, mobile applications, email, web applications, search engines, websites or any new digital channel. Digital marketing covers all of these search engines, social media, blogs, online advertising, affiliate marketing, email marketing and mobile apps. Digital marketing works by attracting potential customers to your website or blog and then encouraging them to buy your product. You can use the campaign to capture the target audience on your website and capture leads or encourage you to buy from your website .a digital marketing course has been created that will fully educate you on the digital marketing.