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Forever living was founded in 1978 in tempe, arizona as a direct-sell company[4] by businessmen carl jensen and rex maughan.[1] by the 1990s, maughan had purchased the texas company aloe vera of america, with aloe vera of america selling its products to forever living for distribution.[2] some journalists have likened the multi-level marketing business model of forever living's distribution system to that of a pyramid scheme.[5]
forever living products headquarters in mccormick ranch in arizona in 2007. The company's resort division owns several similar properties.
In 1983, the company was named no. 6 on inc. Magazines annual inc. 500 list of the fastest-growing private companies in the united states.[6]
according to arthur andersen's top 100, as of 1993, forever living products international was arizona's second-largest private company.[7] as of august 1995, forbes reported the company's product line included "deodorants, toothpaste, laundry detergent and three dozen other products, nearly all of which contain extract of aloe."[8]
annual revenue exceeded $1.15 billion in 2005[1] and forever living ended the year with around 150,000 distributors,[9] and 55 employees.[10] the following year forbes named forever living as no. 340 on the forbes 400 list, which ranks the largest private companies in the united states. With 4,100 employees, at the time forbes stated the company was "the world's largest distributor of aloe vera and beehive-based products."[1] at that point the company was selling "aloe vera gel, natural aloe vera drinks, vitamins, and glamour and skin products in 100 countries."[1]
in 2010, revenue was $1.7 billion, and the company was selling its products through 9.3 million distributors.[3] in 2013 the publication new vision reported that forever living had over 20,000 distributors in uganda, of which only 83 had reached a managerial level and begun to recoup expenses.[11] the company was active in over 150 countries as of 2015.[4] in february 2015, the company announced they had appointed a new management team to "oversee the affairs of the company in nigeria
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