Social media optimization is the process of optimizing the posts (in the form of textual content, Images, Infographics, etc.) that are published on social platforms such as, Twitter, Facebook, Instagram, LinkedIn, etc. The aim behind doing so is to promote their brand in practice to enhance their brand visibility and awareness among the crowd. No matter you want to make your website rank at the top of SERP organically or using paid advertising, social media presence is essential in both. As of now, the role of social media has changed from merely keeping the brands active on social media to generating business from a vast range of audiences who spend a significant amount of time in exploring social media apps and websites. As per the Wikipedia, a usual Smartphone owner spends on average 22 percent of their time on social media. So it is a great platform where we can advertise and promote our brand.