Search Engine Optimization is one of the most important methods to increase your authority and visibility on the internet. SEO is the process of improving the ranking of your website on search engines like Google, Yahoo, Bing to get more traffic from the (free) organic search results on search engines. By doing Search Engine Optimization a website can get free traffic, leads, and conversions. SEO is a method of maximizing the number of visitors to a particular website and to ensure that the site appears high in SERP or search engine result page.