Advertising Service #6389410

Google Search network is one of the most effective campaigns for lead generation. The ads are directly promoted on the SERP. Max. of 7 ads can be promoted on the page. Usually 4 at the top and 3 at the bottom. This campaign usually works on PPC where the advertiser pays Google for every click. Google Ad Words permits sellers to show ads that are particularly suitable to a search query. This guarantees that the viewers are usually very interested or intended in what the advertisement has to offer, leading to a very high click rate and conversion rate. Learn Google Ads Certification Course at Digital Roy

Google Display network is one of the most powerful ways to reach a wide range of audience. It covers about 80% of all internet users. The ads are promoted on millions of partner sites of google. The most effective strategy is the Re targeting aka Re-marketing. In which whenever a person visits your website through any of the sources and did not complete the required call to action. This re-marketing code drops a cookie in his Browser and the display ads keep on following wherever they go. This campaign is very important as 97% of all visitors are not likely to take any action in their first visit. Learn Google Ads Certification Course at digital Roy

Mobile advertising is a platform which gets more app installs. The model used in mobile is called cpi(cost per install) where the compensation method is based on user installing an app. The mobile apps are compatible only with android and ios. There are more internet users in mobiles than in laptops and desktops combined. Learn Google Ads Certification Course at Digital Roy

Shopping ads are also known as Product listing ads(PLA). These are directly promoted on Search engines with a box showing as sponsored. These ads are usually confused with Display Ads. These are used by E-commerce websites and product selling websites. You cant directly run ads through Google Ads. Firstly create a Google Merchant center and upload your data feed and link your GMC to your Google Ads account. Shopping ads are used by retailers to promote their products online. Shopping ads show images of the product, title and store name, and price. These ads dont use keywords to display the results based on their SEO and charges per click. Through Google Ads, you can get your website on the first page of the search engine. Learn Google Ads Certification Course at Digital Roy