Shopping ads are also known as Product listing ads(PLA). These are directly promoted on Search engines with a box showing as sponsored. These ads are usually confused with Display Ads. These are used by E-commerce websites and product selling websites. You cant directly run ads through Google Ads. Firstly create a Google Merchant center and upload your data feed and link your GMC to your Google Ads account. Shopping ads are used by retailers to promote their products online. Shopping ads show images of the product, title and store name, and price. These ads dont use keywords to display the results based on their SEO and charges per click. Through Google Ads, you can get your website on the first page of the search engine. Learn Google Ads Certification Course at Digital Roy