Best SEO Agency in MumbaiWhat is SEO: SEO stands for search engine optimization. It is the practice of making your website Search-engine friendly by optimizing its content such that it is more visible in a search result, which results in more quantity of incoming traffic and improved quality. These practices attract organic traffic that is traffic that you havent paid for. SEO is a science where peoples quest for knowledge is answered in a way that search engines or web crawlers like Google, Bing, etc. can find and display to the relevant user. SEO finds various words and phrases, or keywords that are relevant to the information and nature of your website and injects those keywords into your content. This science is constantly evolving, with new technology, new trends, and peoples changing taste. There are two parts to the optimization process, lets take a look at them in detail The two parts of SEO: On-Page SEOThe on-page side of this science optimizes the content of your website such that your pages get along with the algorithm and rank better in the search engine results. Various parts of the web-page such as the title tags, heading tags, etc. shall include the keywords so that they rank better in the findings of the web crawlers. In this part of SEO, we have more control over the content we put up on the portal. Hence, we make sure we are inserting relevant keywords in various parts of the website that are important to the web crawler such as headings, titles, alt text to images, URL and of course the content of the pages. Also, we optimize the performance of the page so that the site is more favorable.