Google Adwords has become the latest and most effective search engine marketing tool in India and around the globe for promoting website. More and more, small to medium-sized businesses are seeing getting great results with online advertising. When a user searches in Googles search engine on www.google.com for relevant words are shown as sponsored links on the right side of the screen, and sometimes above the main search results as ads. The Advertisers are charged only when the user clicks on the ads shown in sponsored links.