Display: A display advertisement, most commonly known as a banner ad, is a form of online paid advertising that is devised to engage the target audiences of the respective advertising brand and broadcast the brands message using texts, logos, animations, photographs and other graphical intonations. A typical display ad is designed in a way that it allows the viewer to interact with in while redirecting the user to a dedicated landing page or a website whenever the user click on certain buttons. Similar to the print advertising, online display advertising also tends to put the message of the advertising brand adjacent to editorial content in front of the brands respective target audiences.These advertisements are designed and programed to show up on thousands of popular websites such as Fox News, CNN, YouTube and more. Infused with advanced targeting techniques, these type of advertisements can help the advertisers to reach out to the right audiences based upon geography, behavior and content that they are viewing.