Computer Training Institute

Brodipet, Guntur, Andhra Pradesh

Web design  is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development. Websites are created using a markup language called  HTML.  Web designers build  webpages  using HTML tags that define the content and metadata of each page. The layout and appearance of the elements within a webpage are typically defined using  CSS , or cascading style sheets. Therefore, most websites include a combination of  HTML and  CSS  that defines how each page will appear in a browser.

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing  extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS),   Social Media Marketing ,   Display Advertising ,   Search Engine Marketing , and any other form of  Digital Media. Most experts believe that ‘digital’ is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behaviour. For example, it requires companies to analyse and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.