The term Digital Marketing is self explanatory. It is the process of marketing an event , product , idea , person, goods , services or information through various digital devices in a digital medium like internet .Nowadays, the entire world is profoundly dependent on digital technology for reaching market segments, conducting market research through web analytics, managing content and so on irrespective of the industry involved. As this dependence is continuously growing , a new skill sets has taken birth leading to the requirement of more marketing and technical knowledge among the professionals and ultimately creation of new jobs.