Choudhary Masala Udyog

Purnia, Bihar

A garden-fresh turmeric powder that has a golden-yellow colour. Known for its high carcumin (colour property) content. It is a popular variety in India, where turmeric is used as a key colouring agent in 'curries'. Turmeric has a mild, earthy and woody flavour. It stimulates protein digestion, and is an excellent blood purifier. The use of turmeric as a colouring agent in food dates back as far as 600 B.C. In medieval Europe, turmeric was known as Indian Saffron. USAGE - The Hindus in India use turmeric to marinate fish before cooking. Turmeric is both used as a colouring and flavouring agent in Indian cuisine. Solutions of turmeric have long been used in the treatment of wounds, eye infections and common cold.

A fine-ground chilli powder that is a perfect blend of colour and pungency. Chilli is a heating spice and comes in a wide variety of shapes, sizes, colours, and degrees of pungency. Chilli is America's most important contribution to the world of spices, though today it is one of India's major export attractions. Indian chilli is grown in Andhra Pradesh, Maharashtra, Karnataka, Madhya Pradesh, Tamil Nadu and a number of other States. The highly pungent 'Guntur' and the mildly pungent 'Byadgi' chillies are internationally recognised as the finest in quality. USAGE - Chillies are used in Indian dishes for their hot taste and reddish colour. Red chilli ground together with coconut gives curry a firm texture. Chillies are a great source of vitamin C and good for digestion.

In this blend, the flavouring agents marginally predominate the taste elements. Consequently the blend is less steeped in pungency. For chicken curry, this gives the right balance between the spice-elements and other ingredients in the dish. USAGE - an be used in mildly flavoured non-veg cuisine, particularly those deriving its thickening foundation from tomato and onion.

A select blend of 13 spices go into this grand old universal taste enhancer. Being chilli based, it provides an exotic red gravy to dishes. It is widely used all over India on account of its being a less pungent garam masala. Fennel, Tejpatta (Cinnamon leaves) and Trifala imparts a cooling effect to this blend. USAGE - It is used essentially for preparing vegetarian dishes requiring a gravy. Gujaratis and Marwaris normally use it in lentils (dal) and for filling in snacks such as samosa, usal, patra, farsan etc.

A pepper-coriander-chilli based blend that imparts a dark tan and a hot taste to non-veg dishes, especially meat. Since Indians love their meat really spiced up, a fair amount of flavouring spices lend this blend an aromatic chorus. USAGE - In all meat preparations requiring a dark gravy.

Choudhary Mix Masala is magic mix of spices which enhance taste & aroma of your cuisine. Explore the 'Curry' experience with this classic blend that gives vegetable curries a lordly taste and a mild, subdued flavour. Being coriander and turmeric based, the blend gives curry an appetising golden hue. It is the recommended blend to prepare India's much loved vegetarian & Non Vegetarian dishes.

A subtle blend of spice specially combined to enhance the taste of vegetable dishes. Choudhary Sabji Masala is virtually the fast-food equivalent in the range of Everest blended spices. It gives vegetable dishes a mildly resonant flavour and the appetising colour so characteristic of vegetarian fare. USAGE - If you need to rustle up a quick vegetable curry, all you need is your favourite vegetable/s and Choudhary Sabji Masala, the 'one-stop' masala. That's right, you do not need any other spice to make your dishes tempting and irresistible. Choudhary Sabji Masala is just the right handy must-have for all those who simply don't have the time for elaborate cooking, but would like to prepare delicious, appetising vegetable dishes all the same.

Cumin seeds has a penetrating musty, earthy flavour. It's a cooling spice. In the middle ages, cumin was believed to keep lovers faithful and chicken from straying. More recently, cumin has become popular because of its use in Mexican cooking.A native of Egypt and the Mediterranean, cumin is now mostly produced in India. Gujarat, Rajasthan and Uttar Pradesh are the prominent producers. USAGE - Roasted very briefly on low fire (for only a minute) on a tawa (girdle) and then ground into powder helps release its flavour more fully. Cumin is considered a digestive.

Pepper is extensively used in the wintry cuisine of North India, to impart warmth and pungency to veg. dishes. In the South, it is used as a flavouring spice in non-veg preparations. Pepper incidentally is an important spice in the Indian four-spice classic 'Garam Masala'. Pepper corns boiled in water along with basil leaves, are said to relieve chest congestion's and asthmatic condition.