To establish in this digital age. Businesses from startups to corporates are understanding that having one website for the company to show the product and services and portfolios are not enough to brand themselves in the sea of websites.that’s why they moved into social media marketing through facebook, twitter, linkedin etc. But it doesnt stop there, the future of digital marketing is web platforms where user generated contents run the show.the kind of interaction made on such platforms over last two years draw the conclusion that people help each others on these platforms by replying to each posts either by helping to find a new brand or by adopting the service of a particular brand.so the strategy is clear the brand who is promoting this forumplatform is contributing solutions partner. The result is more traffic to the website and word of type marketing done easier. We, cherrytop, advises brand managers to develop and launch web platforms for ugc to improve brands' interaction with customers thereby increasing the brand value.