Marketing communication is pivotal for any brand to succeed. When it comes to marcom we implement a three-phased approach. And we would like to call it 3V: Value it, Vary it and Viral it. Value it Marketing communication has everything to do with creating situations – verbal, non verbal, visual, non visual – that get a lot of audiences. We live in time where attention is the hardest thing to get. So we start from there: How we can get it? Are the materials, channels and methods are apt enough for it? How can we avoid unnecessary efforts and money and save them to something effective. For instance, choosing print media over online in branding local is effective, but what about promoting FB page for the local community. Vary it Break the rules. Test the untested. Be innovative. Sometimes our past success is our strongest resistance to future successes. How to neglect our current holdings and hold onto the next one? Think: Britannica Encyclopedia was Google of the past generation. No brand is safe without “vary it” factor. Viral it Break the rules. Test the untested. Be innovative. Sometimes our past success is our strongest resistance to future successes. How to neglect our current holdings and hold onto the next one? Think: Britannica Encyclopedia was Google of the past generation. No brand is safe without “vary it” factor.