IntroductionIf you check out a few people around you what its like to work for a company like Infosys. Youll probably hear words like IT Company, innovative, growth, collaborative. The wild part is that the individuals you asked have probably never worked at Infosys. The same test usually works remarkably well for big brands like IBM, TCS and Cognizant. What is RecruitmentBranding?Recruitment Branding is the market insight of what its like to work for an company. In other words, its the image that your potential, current and past personnel have in their minds about the work experience tenurein the company. This includes features like the company culture, employee benefits and work environment and employee value suggestion. Website known as www.glassdoor.com is a very famous site for employee ratings about a company. Why build a Recruitment brand?Based on the Research done by Career Placements, there are good numbers of job vacancies in the market and at the same time there is a war for hiring the good candidates entering the job market. e.g. there are more jobs in the market, but the relevant manpoweris far scarce. As a result, the war for talent is on the rise. So if your organization wants to fill the positions, you need to have a tactical advantage. Otherwise, whats stopping your potential and current staff on your payroll from working for your opponents instead? By developing and advertising your recruitment brand, you can ensure that candidatesget attracted and they should opt to work for your company.