Bmgi's innovation expert course teaches participants how to succeed in this area using a structured innovation methodology called d4. The d4 roadmap includes four phases (define, discover, develop and demonstrate), which combine to make the process of innovation structured, scalable, repeatable and predictable. In addition, participants will learn proven tools and techniques for creative problem solving, as well as problem definition, idea generation, idea selection and testing. the result is a markedly improved ability for organizations to develop new products and services that truly meet customer needs. Companies may also choose to apply the same innovation principles to their everyday processes and business model at large, transforming the organization for long-term success.