Top 7 Soft Drink Manufacturing Companies in India

Ever wonder why the soft drink market of India is growing with increasing velocity year by year? The word "soft" in soft drinks has been attached to "drink" for the mere fact that soft drinks are separated from hard drinks. Soft drinks are non-beer soft drinks that are usually carbonated and flavored. In simple words, soft drinks range from cola to fruit flavors to energy drinks to countless others available in the market.

It can, therefore, be termed as one of the convenient drinks known which most people prefer day and night. Most of today's people have too hectic a schedule that provides no time for anything. They thus require a drink that can satisfy them plus available readily. In such a life with very busy schedules there is also an increased demand for ready-to-consume, easy drinking beverages plus soft drinks have become quite fundamental to daily life.

We now look at the top soft drink companies in India and the beverages that these companies produce.

Top Soft Drink Companies In India

1. Coca-Cola India

Wanna know what is the biggest cold drink company? It is the Coca-Cola company, under which Coca-Cola India is part of it. This company has been away for 16 years and returned to India and since then it has become a favorite among Indian consumers and it holds approximately 45% of the Indian soft drink sector.

Popular Products

• Coca-Cola: Whenever we hear about a traditional beverage? We straightaway think of Coca-Cola which is cold and fizzing.

• Thums Up: Thums Up is one of the most popular Indian colas, known for its rich taste and fizziness and is complemented by a famous tagline, namely "Taste the Thunder", which is often associated with the concepts of adventure and excitement.

• Sprite: During hot weather, Sprite is the first thing that comes to mind. It is a lemon flavored drink that is ideal for the summer season.

• Fanta: Fanta is an orange flavored soft drink and is full of fruit and vibrancy and is one of the favorite drinks.

• Maaza: Maaza is a sweet mango drink that is very popular during the summer season. It is widely consumed by children and families.

2. PepsiCo India

PepsiCo India is a division of the global brand PepsiCo; the company entered India in 1989. This soft drink maker can be regarded as one of the biggest companies on the soft drink market and is also one of the leading soft drink producers in India. It operates and owns approximately 35% market share of the entire industry. Also, you should also note that PepsiCo India has also been appreciated for being at the forefront of Companies India initiative in water management by providing Water Balance in the year 2009.

Popular Products:-

• Pepsi: A nonalcoholic beverage that is well known and can be directly compared to Coca-Cola. Most people like it because of the natural taste it has in the mouth.

• Mountain Dew: Mountain Dew is a soft drink flavored with citrus that enjoys a popularity among young people and teenagers.

• 7UP: A non-alcoholic beverage which is a clear sparkling aqueous solution with an appealing lemon-flavored lime taste.

• Mirinda: Mirinda is actually an orange flavoured product and as such, it has a fruity taste. This product is widely fit in a great many families in India.

• Tropicana: Among the brands distinguished to differentiate their product and introduce healthy and natural ingredients, it is possible to refer to Tropicana.

3. Parle Agro

This soft drink manufacturing company was established by Prakash Chhabria who saw no significant player in this beverage market. The firm embarked on fame since it began offering fruity soft drinks which are a common product and are reputed for the nice tangy feeling on the palate. It was established in 1984 and currently occupies approx. 5-7 % of the total soft drink market.

Popular Products:-

• Frooti: It is a bottled mango beverage that everyone just loves and enjoys taking during the day or any time of the year. This is a beverage usually consumed widely during summer because of the cool taste it has.

• Appy Fizz: A non alcoholic apple flavoured sparkling beverage that is joyful. It is more of another product different from normal colas in the market.

• Bovonto: Grape flavoured drink originating more particularly from South India. There is a unique purpose of its taste that distinguishes it from the rest of the beverages.

4. Dabur India Ltd.

It brings into focus a new player in the soft drink manufacturing industry, that is Dabur India Limited the company was established in 1884 by Dr. S.K. Burman. Dabur products are found in supermarkets, local shops and online order. Health products, which are also specialized by the company, are mostly focused on natural and health promoting substances. Market share in the soft drink segment is far lower compared to the global competitors like Coca-Cola and PepsiCo. It has a market share of around 3-5%.

Popular Products:-

• Dabur Real: A brand offering a variety of fruit juices and nectars. It aims to provide a healthy choice for juice lovers.

• Dabur Lemonade: A refreshing drink made from natural lemon juice. It is a perfect refreshing drink during hot weather.

5. Britannia Soft Drinks Ltd.:

This company was established in 1892 and has expanded to be among the leading soft drink companies that avail quality and tasty food products to Indian families. Besides the baked products, it has also included drinks in its product line apart from the foods it sells. Select soft drink products contain real fruit extracts and quality takes precedence over using artificial flavorings. And instead of getting something unhealthy you overnight end up with a beverage that you find enjoyable and healthy at the same time. The soft drink market share of Britannia Soft Drinks is reasonably estimated to be about 2-3% of the total market of India.

Popular Products:-

• Milk Drink: A nutritious milk-based beverage that appeals to health-conscious consumers.

• Fruity: A fruit-flavored drink that usually targets children and families, known for its fun taste and vibrant packaging.

6. Rasna:

Rasna Soft Drink Company came into operation in 1976 and it was established by A.J.M.L.K. Bhavan. The customers have been pleasured with the colorful flavors that have accompanied friendly prices. It is launched in many variants such as mango, orange, and lemon, and has made a remarkable entry into the Indian soft drink market and holds a maximum of 3-5% proportion.

Popular Products:

• Instant Drink Mix: It is an easy instant fruit mix preparation which one can prepare at home. Because of this they are sometimes referred to as homemade drinks and are available in different spirit flavors such as; orange, lemon, mango and so on.

• Fruit Drink: It doesnt require preparation prior to consumption and this also has different fruit flavors that range from the traditional and well-loved flavors and one of which is the orange flavor of Rasna.

7. Bisleri International Pvt.Ltd.

Bisleri is famous in India and has business mainly into bottled water but in recent years the company has ventured into flavored lines of products for the Indian tastes buds such as Limonata and Spyci Jeera. By this, Bisleri is holding a share of about 3-5 percent market of soft drinks in India.

Popular Products:-

• Limonata: It is a lemon-flavored drink that gives a zesty taste and it is very popular in hot summers.

• Pop: It is a kind of fizzy drink that usually targets young consumers who need a fun refreshing drink.

• Spyci Jeera: It is a cumin-flavored drink that combines traditional flavors with a refreshing twist.

From global giants like Coca-Cola and PepsiCo to regional and local cold drink brands in India, these soft drink companies don't just give us drinks that quench our thirst, they give us a sense of comfort. So when you hold a soft drink bottle, consider the history of each brand.

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