FRESH RUSH PRIVATE LIMITED

HSR Layout, Bangalore, Karnataka

The halwa shop, opposite to the historic nellaiappar temple , is 'dimly lit' and opens five at evening and closes at 8 !!! hence the name "iruttu kadai halwa" meaning "dark halwa shop". Long queues will be seen outside the shop, which is open only for 1.30hrs (5.30 to 7.00) everyday or till the stocks last, that is maximum 2 to 3 hours. All 100-200 kgs will be sold everyday within 2 hours. Anyone who goes to tirunelveli will want to try it first and find out why its world famous. While many companiesmncs are spending lakhs and crores in their advertisements, this shop doesn't carry even a sign or name board !! the queue starts to form an hour before the shop opens and mostly people outside the town occupies it !!! most say that this uniqueness in taste could be mainly attributed to sweet waters of "thamirabarani" river. Halwa is usually made from crushed juice taken out from well-soaked fresh wheat berries. The taste changes even if it is not soaked well or not boiled properly. Tirunelveli halwa shops are one that carefully looks after both. The most important thing about halwa is the way it is stirred . Many halwa shops, because for its bulk production they go for machinery crushing and stirring of wheat juice but iruttu kadai always opts manual stirring , though it's tedious!! who knows, this could also be one of the reasons behind the mysterious taste !!