CRM can track customer activity at each end point.CRM tracks customers Purchase and Sales habit.CRM can generate and record history of Purchase Orders, Sales Orders and Invoices.CRM enables Cross selling or Up selling by providing historical data.CRM systematically tracks customer communication, problems and solutions.CRM helps to generate sales forecasts based on Customer Feedback and Communication.CRM easily identifies the target audience for products, based on their purchase history.CRM helps the organization prevent gaps in customer service due to attrition as your business has historical data of allcustomers.CRM aids executive leadership in identifying , preventing and effectively addressing recurrent obstacles in businessprocesses allowing for smooth functioning.