What we offer : advertising and promotion research studies advertising research promotion research film evaluation test (fet) media research pre & post advertisement tests ad – hoc readership surveys dip stick studies business intelligence services quantitative research services qualitative research & insights services corporate and employee research studies corporate image studies desk research services (secondary research) product and packaging research studies b2b research studies trade audit partner identification industrial market research studies feasibility studies techno economic viability (tev) study macro economic studies need assessment potential estimation market assessment prognostic studies due diligence sourcing strategy customer satisfaction research studies real time customer tracking real time customer feedback strategic market research studies concept understanding consumers investigating market developing concept development refining product/ service positioning studies naming studies visual identity communication packaging studies advertising studies refining communication merchandising studies relationship customer tracking studies trends redesigning studies brand research studies consearch (consumer research) brand name connectivity brand name & logo tests brand image correlation studies brand assessment studies brand profiling studies brand equity studies consumer attitude research diagnostic research (diagnosing reasons for switchers) purchase behavior studies consumer profiling studies product test concept test package studies market segmentation usage & attitude studies track studies distribution, channel & retail research mystery shopper insights (msi) 360’ consumer products & services mystery testing services location research studies retail management studies retail audits dealer studies marketing effectiveness audit business opportunity identification tactical assistance pricing research studies pricing sensitivity market intelligence services competitive research studies (competitors mapping) multi – cultural research election research opinion polling political and social research rural market studies industry structure & competition mapping consumer / physician panelist studies ( and more.) key data acquisition methodologies : quantitative data acquisition methodology face to face interviews central location test (clt) capi cati cawi qualitative data acquisition methodology in – depth interviews focus group discussions house visits & observation mystery audit automotive exercises (car / bike clinic) ethnography observations secondary data acquisition services state of the art data acquisition operations 1. Quality research using state of art tools and techniques a. Fieldwork quality we believe that quality of fieldwork is the foundation of a high quality research, hence we focus on accuracy in implementing the research methodology as planned with experienced interviewers, back – checkers and operations across the different methodologies paper and pencil interviews computer aided telephonic interviews and computer aided personal interview. B. State of art tools and techniques we apply advanced analysis to provide insights not just numbers, for example: multivariate analysis allowing for in – depth understanding the relations between the variables yielding the optimum results. Examples include principal component analysis, regression analysis, and correspondence analysis, among others. Mx software supporting market research and sensory analysis tools such as penalty analysis, turf analysis, among others. C. Quality checking approach we employ strict quality checking approach for all types of studies: prior to fieldwork we do extensive field brief training, mock calls and pilot testing. for face to face interviews: 50% back check for all the questionnaires (vs esomar standards of 30%), along with 10% accompanying interviewers. regional back checkers ensuring daily checks for best quality. 100% scrutinized questionnaires. for mystery shopper supervisors accompany the interviewers at least 50% of their visits. cards / photos / receipts are attached with mystery shoppers questionnaires. random visits are done by supervisors / back – checkers for a sample stores visits done by the mystery shoppers in the same day to ensure high accuracy. for computer aided telephonic interviews available auto dialer to call randomly from the database. all the phone calls are recorded for later quality checks. supervisors listen to most of the interviews done by the interviewers live to provide feedback. 2. Speed and scalability in research execution we have flexible and easily scalable workforce and facilities: for cati: we have an access to extra call center facilities that can go up to 35 – 40 extra seats based on urgency of ad – hoc research needs. for face – to – face interviews and mystery shoppers: we have up to 40 experienced field work interviewers and a number of supervisors and quality checkers. Regional field work teams enabling any large scale regional on timely manner 3. Top – notch team balancing robust category understanding and deep research expertise extensive research experience covering primary and secondary data allowing for efficient tackling of the business challenges. Our fieldwork team has extensive years of experience working with different global research firms, handling ongoing complicated trackers nationwide across different industries. 4. Best value for your research budget given local and international tough market conditions, research budgets are being challenged to offer the best value at lowest costs. We understand this challenge, and we are structured to offer the best value. We have minimal overheads ensuring low administration costs for any contracted research. Without compromising on quality, we enable you to do more with your research budget. Field work and data acquisition services : offering field work and data acquisition services around 25 major locations in india. dedicated team to handle outsourced data collection projects. having wide specialized field network all across india. primary data acquisition services (all across india) face to face interviews in – depth interviews focus group discussions central location test (clt) moderation services interpretation services house visits ethnography dip stick surveys observation studies automotive exercises (car / bike clinic) capi, cati, cawi and more. findings report generation (report writing) quantitative analysis support (spss) qualitative analysis support (findings & analysis) secondary data acquisition services business consulting services : are your competitors talking about you in their boardrooms? does your strategy guide how you allocate resources? can every employee articulate your strategy and are they empowered to execute on it? at arrow point, we see strategy as much more than a plan.we build tailored solutions to help clients achieve sustained growth and emphasize mobilization from day one. We begin by helping clients choose where to focus so they can outexecute and outinvest their competitors―and ultimately generate higher returns. Thus, we pour our dedicated focus with utmost care to offer, business plan services detailed project report services (bankable) to our valuable clients. arrow point’s strategy practice is anchored by six strong beliefs on strategy there are few bad businesses, but many bad strategies. Returns are generated by delighting customers and beating the competition, not by pursuing hot markets. good strategies create a path to leadership economics. In a correctly-defined business, one or two competitors with superior economics, enabled by strong leadership, usually capture the profit pool. The paradox of leadership is that the strongest companies are often the furthest from achieving their full potential. a company’s first priority should be unlocking the full potential of the core. Strategy is the science of allocating scarce resources. Companies that are sustained value creators know their core and focus their resources on attaining full potential before pursuing adjacencies―and then only with ruthless discipline. leadership starts with competitive advantage. Strategies lacking a sharp definition of how to win, relative to the industry’s rules of the game, seldom return their cost of capital. Leadership requires companies to combine superior capabilities and assets to form strong, repeatable differentiation. customer advocacy is the acid test of competitive advantage. Most companies fail to deliver a superior customer proposition; however, sustained value creators are twice as likely to get it right. But no matter how good your proposition, low cost is critical to staying competitive and fueling reinvestment. a good strategy is one that can be implemented. The reason many strategies don’t deliver results is the failure to change behaviors. Winning strategies are designed for and with the front line and are understood throughout the organization, not just in the board room. Customer strategy & marketing customers are the source of real growth. Arrow point combines in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth. Applying an outside-in perspective and helping clients achieve growth are fundamental to our approach at . With our team of experts, arrow point brings depth of experience in the following areas: customer insights and segmentation: we help clients understand customer needs and behaviors using our robust approach and develop actionable segmentation from the resulting insights. We help clients define the target customer or "sweet spot"—the area of distinct advantage over competitors—to inform business decisions and investment allocation. product and category management: we help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs. pricing: we help resolve the pricing paradox—pricing is almost always the #1 profit lever, yet it remains under-developed in most companies—by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities. sales and channel effectiveness: we help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations. marketing and brand strategy: we help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image. customer experience: we work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth. loyalty:we help companies nurture promoters—loyal customers who are more profitable, and who are active proponents of your business in good times and bad. go – to - market (gtm) strategy: we help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty. Customer-centric businesses build a virtuous cycle we call the "customer wheel." we help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization
Virugambakkam, Chennai, Tamil Nadu 
