APARs competence is derived from five decades of experience and insight into the product industry, manifested in an ability to presage product developments, evolution of customer needs, insights into technologies, global shift in supply, consumption of customer growth plans, forming a significant body of intellectual capital and a formidable competitive barrier.Aluminium alloy rod and conductors were developed first in India by Apar through its own R&D initiatives. Factors that enabled Apar to emerge as the lowest cost producer of aluminium conductors in the world include increase in the installed capacity, strategic location of manufacturing facilities in favorable geographies, tax jurisdictions, backward integration and increased productivity. Apars backward integration enables it to make complete range of aluminium conductors by altering chemical properties at the alloying stage and tailoring products to match customer needs. Apar manufactures a full range of POWERLINE brand: