From month to month, you need to know that the data being provided about competitors in your field, trends in your industry, and leaders in the marketplace is not only accurate, but presented in a way that helps you make insightful decisions that will lead your business toward success and delivered to you as quickly as possible. Old data or data that doesnt take into account new developments in your field is not as effective. Report Services We offer a number of targeted report services designed to provide the information you need to make important decisions. These services include: Key Opinion Leaders: When developing a new product or moving into a new field, we can help you engage key opinion leaders who can advocate for your moves or provide important feedback. This is especially important in the pharmaceutical company where the practice is often used. Competitor profiling & Analysis: Careful analysis of the current and future strengths and weaknesses of key competitors in your field. This analysis can be done in both an offensive and defensive manner to provide vital data about how your competitors are likely to present based on your decisions, We can produce a detailed breakdown of your company stands against key competitors based on industry benchmarks on various economics of businesses. By providing an indepth analysis of factors like finances, markets and marketing, facilities, products and personnel, you can make decisions based on your competitors current standing in your industry Perceptual Mapping: A visual tool to outline exactly how customers think and act in your industry. Usually this data is presented in relation to the standing of your competitors in the same context. Competitors Business Analysis: This provides a breakdown of threats and weaknesses from various competitors in your market space. Trend Analysis: We collect and analyze key data in your market to spot specific trends. This form of analysis uses important tools like cluster and factor analysis (among others) to identify underlying behavior patterns and help you make important decisions based on those patterns. Database Creation / Updating: We can create a contact database as either a primary or secondary tool in your business using common sources of data like social media, Salesforce.com, Bloomberg data any many others. Content Analysis: The assumption is that words and phrases mentioned most often are those reflecting important concerns in every communication. Therefore, quantitative content analysis starts with word frequencies, space measurements, time counts and keyword frequencies. However, content analysis extends far beyond plain word counts, e.g. with Keyword In Context routines words can be analysed in their specific context to be disambiguated. Synonyms and homonyms can be isolated in accordance to linguistic properties of a language. Qualitatively, content analysis can involve any kind of analysis where communication content (speech, written text, interviews, images ) is categorised and classified. In its beginnings, using the first newspapers at the end of 19th century, analysis was done manually by measuring the number of lines and amount of space given a subject. With the rise of common computing facilities like PCs, computer-based methods of analysis are growing in popularity. Answers to open ended questions, newspaper articles, political party manifestoes, medical records or systematic observations in experiments can all be subject to systematic analysis of textual data. By having contents of communication available in form of machine readable texts, the input is analysed for frequencies and coded into categories for building up inferences. Robert Weber notes: To make valid inferences from the text, it is important that the classification procedure be reliable in the sense of being consistent: Different people should code the same text in the same way. The validity, inter-coder reliability and intra-coder reliability are subject to intense methodological research efforts over long years.
Delhi, India
