AMIRA brings you the sheer magic of Pure Traditional Basmati, which is renowned for its pearly-white texture and delightfully long scimitar shape. AMIRA Pure Traditional Basmati is the purest and finest of natures offering. Its tantalizing fragrance arouses the senses, inviting you to indulge in rice nirvana. This is Mother Natures favoured offspring, and its special characteristic is that it doubles in size when cooked. This makes for a visual treat as the fluffy grains expand, while staying distinct and separate, slowly melting in your mouth, and making for a rich aromatic experience. AMIRA Pure Traditional Basmati Have the best forget the rest. Heritage: This rice born in the foothills of the mighty Himalayas, and is nurtured by gentle hands from tender saplings to slender shafts. This stately grain has been the selection-of-choice by kings and emperors through centuries. This is AMIRA Pure Traditional Basmati. Nurtured by nature and perfected by science, these grains stay untouched by hand. AMIRA Pure Traditional Basmati is the grain of choice to bring home and to spread an appetizing aroma all across.