Google AdWords is Google's pay-per-click (PPC) advertising platform that enables business to create ad campaigns on Google properties. AdWords operates on the same principles as PPC marketing, in which users bid on keywords and pay for each click on their advertisement.
A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization.
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